Zyrus needed an identity that projected confidence in high-stakes meetings, and the marketing engine to match.
Client
Zyrus — a technology company behind the Lipsas product.
Engagement
Sector
Headline Result
A rally point that carried the company to a successful investor sale.
The original logo lacked character and failed to differentiate Zyrus competitively, undercutting confidence in high-stakes business meetings.
The firm also needed a robust web solution with marketing-automation functions.
A minimalist letter-mark
A sophisticated, minimalist letter-mark identity, refined across four concepts.
Automation that scales
We implemented HubSpot CRM, Marketing Hub, and Website CMS to transform the company's marketing automation and sales capabilities.
The rebrand became a rallying point for the team. Their main product, Lipsas, reached more customers, ultimately leading to a successful investor sale.
"Remark's strengths lie in its cutting-edge digital marketing capabilities and extremely sophisticated design capabilities."
Shige Mochizuki · CEO, Zyrus