Tabérumo makes raw spirulina, one of the most nutrient-dense foods on earth. The problem was getting Western shoppers to want it.
Client
Tabérumo — producer of raw, single-origin spirulina superfood.
Engagement
Sector
Headline Result
50%cart abandonment ↓
4×cart recovery ↑
Only 18% of the surveyed market had heard of spirulina, and just 7.4% had ever tried it. The product itself looked unfamiliar, even off-putting, to a first-time shopper. A 75% abandoned-cart rate showed how many people got close, then walked away.
The brand name was hard to say, only a quarter of people could pronounce it, and the messaging spoke almost exclusively to women aged 40 to 55, even though men made up a third of online sales.
We devoted the first month entirely to research — no recommendations, no creative, just learning. That's the foundation of Remark GPS™. The findings guided every decision that followed.
75%
abandoned-cart rate — customers arriving but not converting
18%
of the market had ever heard of spirulina at all
⅓
of online buyers were men — but every message targeted women 40–55
80%+
couldn't pronounce the original brand name "Tavelmout"
5 new audience segments identified
01 · Find the real audience
Focus groups and data analysis revealed five new audience segments the brand had been ignoring. Endurance athletes had the highest growth potential and became the primary focus — while the strategy was rebuilt to speak to all five, not just one.
02 · Redesign the shelf experience
Research told us the packaging felt "too large" and the product looked "scary." We guided the creation of a new approachable single-serving format and commissioned high-quality food photography that transformed spirulina from something unfamiliar into something crave-able.
03 · Reach people where they watch
A content partnership with Tastemade brought Tabérumo to food-curious audiences who would never have found a supplement brand on their own — showing spirulina as a culinary ingredient in real, beautiful meals.
Every deliverable started here — on a wall covered in competitor analysis, packaging concepts, messaging frameworks, and audience research. The full brand system emerged from this process before a single pixel was touched.
Research showed the product looked "scary" or "gross" to first-time shoppers. We commissioned a full set of high-quality food photography to reframe spirulina — not as a health chore, but as a crave-able ingredient in real, delicious meals.
We produced a library of short-form videos — cocktails, smoothies, salads, desserts — each designed for the scroll. The goal: make spirulina feel familiar, beautiful, and worth adding to your next meal.
Consumers told us the original format felt too large and the portion size was confusing. We guided Tabérumo to a new friendly single-serving format — transforming how first-time customers perceived and engaged with the product.
By building a brand content relationship with Tastemade, we put Tabérumo in front of food-curious audiences who would never have found a supplement brand on their own — establishing product awareness and credibility at scale.
1M+
video views through the Tastemade content partnership
50%
Reduction in abandoned-cart rate
4×
Increase in cart recovery
325%
Increase in social media followers