How we built NafiaS®'s first English digital presence — from brief to live — just in time for their international debut at a fashion and textile exhibition in Italy.
Client
NafiaS® — nano fiber technology trailblazers pioneering unique, environmentally conscious technological solutions.
Engagement
Sector
Offering
Remark Transcreation™Sector
Advanced Materials / Nano Fiber
Model
B2B / Global Partnerships
Market
Japan → Europe & Global
The Sprint
23days, start to live
June 14 → July 7, 2023.
On time. Exhibition-ready.
NafiaS® had pioneered a genuinely remarkable technology — nano fiber solutions with real environmental and industrial impact. But their entire digital presence was in Japanese. Without an English website, they were invisible to the global partners they needed to reach.
The catalyst was concrete: a swiftly approaching fashion and textile exhibition in Italy. For NafiaS®, it was a critical opportunity to showcase their innovations on the world stage — and they needed a credible, compelling English digital presence to make the most of it.
The window was 23 days. The mandate was clear: build a high-quality English website that served not merely as a resource hub, but as a storytelling medium that echoed NafiaS's pioneering ethos while inspiring trust in potential global partners.
Japanese language visual identity and website shown above
We believe in a delicate balance of creative flair and strategic insight. That balance didn't change under time pressure — it sharpened.
01 · Transcreation, Not Translation
Simple translation would have produced technically correct words with no emotional weight. We went further — capturing cultural subtleties and current global trends, then finding the voice that would resonate with international partners and buyers. The goal was a site that felt built for its audience, not converted for them.
02 · Narrative Architecture
A website is more than pages — it's a belief system. We planned every section to serve a dual purpose: informing potential global partners about NafiaS's technology while inspiring confidence in their vision. Strategy, structure, and story were developed in parallel, not in sequence.
03 · Continuous Communication
Tight deadlines collapse without trust. We maintained continuous client communication throughout, and on July 5th — two days before launch — presented NafiaS® with a near-final version for collaborative review. Every adjustment was implemented before the deadline. Zero surprises.
The finished product mirrored NafiaS's ethos: clean, precise, and unmistakably future-forward. Built for the global stage, it gave NafiaS® the digital credibility to walk into an Italian fashion exhibition and make every conversation count.
The client's complete satisfaction was the only benchmark that mattered — and we hit it two days early.
The original site gave international visitors nothing to hold onto. We rebuilt it — the narrative, the language, the credibility — from the ground up.
Before · Japanese only
No English narrative · No global positioning
After · Globally positioned
English narrative · Global credibility · Exhibition-ready
"Remark took on the challenge of creating our English brand site, exceeding expectations. Their transcreation service goes beyond translation, capturing cultural nuances and current trends, providing the most attractive representation of our business."
"They dedicated considerable time to understand our company, impressing us with their commitment. Remark isn't just an agency; they are a powerful ally for Japanese companies considering overseas expansion."
NafiaS® Co-Founders
