The name Nanaroq no longer fit the scope of the business. We rebuilt the brand, then helped it scale.
Client
GRCS (formerly Nanaroq) — governance, risk, compliance, and security software.
Engagement
Sector
Headline Result
2 yrsto IPO
Rapid growth culminating in a public offering within two years of the rebrand.
The original name, Nanaroq, no longer reflected the full scope of services the company provided.
At the same time, the organization needed to implement and integrate the HubSpot platform, a significant operational hurdle.
An elegant new identity
A sophisticated identity built around an intriguing zen-garden graphic, with a cleaner, thinner logo for added visual sophistication.
Guidelines and systems
Comprehensive brand guidelines across print and digital, plus training sessions to integrate HubSpot into day-to-day operations.
The rebrand rolled out across digital and print, business cards, and letterhead. The company experienced rapid growth, culminating in going public within just two years.