After a change in ownership, Bushu Kotsu needed to feel modern to younger riders while keeping the trust of conservative, long-standing customers.
Client
Bushu Kotsu — mobility services for elderly riders, families, and people with disabilities.
Engagement
Sector
Headline Result
A modernized identity that became a source of pride for the team and a symbol of trust for customers.
A change in ownership called for a refreshed identity, but the audience spanned younger riders and conservative, long-standing customers.
The outdated logo failed to resonate with a younger audience, while corporate and traditional clients still needed to feel at home.
A structured process
Brand audit, market research, strategy, visual identity (five logo concepts), internal alignment workshops, external communications, and rollout across digital and physical assets.
A calculated risk
We introduced English to the logo, a deliberate departure from the previous Kanji-only mark, and a confident sky-blue that signals trust and quality.
The new identity didn't just modernize Bushu Kotsu, it became a source of pride for its team and a symbol of trust and quality for its customers.